Table of Contents

📩 Section 1: Setting Up Email Campaigns

🪜 Step-by-Step: Launching a Cold Email Campaign

1. Create New Campaign

   • Clearly name campaigns by industry or offer (e.g., "$97 Offer - Marketing Agency Owners").

2. Upload Your Leads First

   • Essential to enable personalization using placeholders.
   • Import variables (e.g., first name, domain, custom variables).

3. Configure Email Sequence

   • Use placeholders like first name for personalization.
   • Include spin-tax for deliverability and variation.

   💡 Always upload leads first to enable effective personalization variables.

4. Check for Spam Words & Spin-tax

   • Run through spam checker and spin-tax generator tools.
   • Preview email variations carefully.

   💡 Preview every spin-tax variation to avoid awkward combinations.

5. Set Up Follow-Up Steps

   • Typically three emails:
     • Email 1: Introduction
     • Email 2: Quick follow-up nudge (use same thread)
     • Email 3: Detailed information "dump" (optional new thread)

   💡 Pro Tip: Keep follow-up emails conversational and humorous to maintain interest.

🔗 Section 2: Automating Follow-Ups with Subsequences

Subsequences allow automated responses based on recipient triggers (specific replies or keywords).

📌 Step-by-Step: Setting up a Subsequence

1. Define a trigger word (e.g., "video").
2. Configure instant or delayed automated response.
3. Decide thread continuity (usually same thread).

💡 Automate responses quickly (same day) for higher engagement.

📊 Section 3: Deep Dive into Campaign Analytics