Table of Contents

✍️ Intro to Cold Email Copywriting

Cold email copywriting is fundamentally different from standard copywriting:

• Objective: Identify if the prospect has a problem you can solve—not directly sell.
• Tone: Conversational, as if you're emailing a friend, never like a sales pitch.
• Risk: Poor word choice can trigger spam filters.

💡 Cold email copywriting requires precise language and strategic structure to avoid spam traps and achieve high reply rates.

💡 Award-winning approach: Jay’s campaigns consistently achieve 2%–20% reply rates, indicating mastery of this method.

🎯 The Signature Triple Tap Method

Your email must trigger three actions to succeed:

1. Open the email (Preview Text)
2. Read the email (Email Body)
3. Reply to the email (CTA - Call to Action)

💡 Testing Tip: Use reply rate as a proxy for open rates, as direct open tracking can hurt deliverability.

✉️ Crafting Preview Text (Subject Line & First Sentence)