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The Importance of Your Lead List

Most marketers assume their offer, email copy, or deliverability is at fault when campaigns fail. In reality, the most common overlooked problem is often your lead list.

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Your list determines your success. A great offer to the wrong person is worthless.

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🧠 Core Truths of Cold Email Outreach

Your cold email recipients:

• Do not know or trust you
• Are not actively looking for your solution
• Usually have an existing solution or no immediate pain

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Cold emailing means making educated guesses about who might have a need.

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🧩 Building Your Ideal Lead List

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Identify Who to Target

Existing Business (with customer data):

1. Export customer data from your CRM.
2. Enrich with details (company, industry, job title).
3. Segment clearly.

New Business (no customer data):

1. Clearly define your offer (who you help, how you help, mechanism).
2. Plug this information into AI tools (ChatGPT, Claude, etc.). </aside>

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Always test multiple segments (5-10) when starting fresh.

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🧠 AI Prompt for List Building

Use this prompt:

I run a [your offer description] targeting [your ideal prospect type]. Provide recommendations on job titles, industries, company size, and any other useful filters to target effectively.”

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Refine AI-generated segments with clarifying questions to increase accuracy.

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👀 Who Actually Responds to Cold Emails?