🏛️ The Three Pillars of Cold Email Success 🏛️

Domain setup, mailbox configuration, DNS records.png

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Diagnose campaign issues by identifying the weakest pillar. Each pillar must be solid to ensure sustainable success.

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⚙️ Pillar #1: Technical Infrastructure

Buy your domain
- Use Spaceship.com (affordable bulk purchasing)
- Avoid GoDaddy due to high renewal fees.
💰 \[Pro Tip] Always buy additional secondary domains for cold email to protect your primary (sacred) domain from reputation damage.
Set DNS Records (Critical for Inboxing)
- TXT (verification)
- MX (mail exchange)
- DKIM (DomainKeys Identified Mail)
- SPF (Sender Policy Framework)
- DMARC (Domain-based Message Authentication, Reporting & Conformance)
DNS Setup Example

Record	Type	Host/Name	Value
Verification	TXT	`@`	Provided by ESP (Google Workspace, etc.)
MX Records	MX	`@`	Provided by ESP (multiple records with priorities)
DKIM	TXT	`google._domainkey`	Provided by ESP
SPF	TXT	`@`	`v=spf1 include:_spf.google.com ~all`
DMARC	TXT	`_dmarc`	`v=DMARC1; p=quarantine; rua=mailto:[email protected]`

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Provider Type	✅ Pros	❌ Cons	🥇 Best For
Google Workspace	Highest inbox rate (87.2%), reliable, managed IPs	Higher cost without reseller	Most businesses
Microsoft 365	Good inbox rate (75.6%), lower cost via resellers	Less reliable inboxing than Google	Enterprises using Microsoft
Custom SMTP (Unmanaged)	Cheapest, quick scaling	High risk of IP burnout	Advanced experts
Custom SMTP (Managed)	Professional IP management	Most expensive	Those needing dedicated IP management

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Google mailboxes via reseller setup services provide the best balance of cost-effectiveness and reliability.

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