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Understanding Omnichannel Outreach

Omnichannel outreach is a sophisticated marketing strategy that utilizes multiple channels simultaneously to create a feeling of omnipresence, boosting your trust, visibility, and conversion rates.

Key Channels Used:

• Retargeting (Paid Ads)
• Voicemail Drops
• Direct Mail
• LinkedIn Automation </aside>

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Omnichannel outreach makes prospects feel like they already know you, significantly increasing conversions.

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Core Concepts & Strategic Framework

Why Omnichannel?

• Visibility: Prospects perceive your brand as omnipresent.
• Trust Building: Familiarity breeds trust, trust leads to sales.
• Conversion Rates: Increases likelihood of converting cold leads.

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The more channels you use, the higher your chances of breaking through and converting leads.

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Quick Reminder: Don’t implement every channel immediately! Start small, master one or two channels first, then expand.

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Channel Breakdown

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Paid Ads & Retargeting (Google, Facebook, LinkedIn)

Retargeting ads are shown to prospects who have interacted with your initial content (e.g., clicked a cold email link).

📈 Recommended Retargeting Platforms

🛠️ Retargeting Setup Steps (Simplified):

1. Create an Ad Account (Google Ads, Facebook Ads Manager, LinkedIn Ads).
2. Copy provided tracking pixel.
3. Place pixel on:
   • Calendly page (appointment scheduler)
   • Website or landing page
4. Activate ads targeting pixel interactions.

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Retargeting ads are highly profitable and have high Return on Ad Spend (ROAS).

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Voicemail Drops (Ringless Voicemails)

• Voicemail drops deliver pre-recorded messages directly to voicemail without ringing the phone.
• Increases touch points without intrusive calling.

🎯 Real-World Results

• Response rate: Up to 15-30% higher callback rate compared to traditional cold calling.
• Success Story: A marketing agency increased demo bookings by 42% after integrating voicemail drops triggered by email opens.

🛠️ How to Implement Voicemail Drops (Step-by-Step)

1. Select a Platform: Drop Cowboy, GoHighLevel, or Slybroadcast.
2. Integrate via API: Trigger voicemail upon email opens.
3. Customize Messaging:
   • Personalize messages with lead’s name/company.
   • Keep messages concise (~30 seconds). </aside>

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Advanced Hack: Clone your voice using ElevenLabs and use AI (Claude) to personalize each voicemail, dramatically improving engagement.

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Direct Mail (Handwritten & Bulk Mail)

Physical mail significantly increases attention and response rate due to its rarity.

📨 Two Approaches

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**Pro Tip:**Trigger direct mail upon positive email reply for maximum conversion impact.

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📨 Direct Mail Effectiveness Statistics

• Open rates: 90% vs. email's ~20%.
• Response rates: 5-9% vs. digital channels’ 1-3%.

Case Study: A SaaS company saw a 38% increase in demo sign-ups after adding a personalized direct mail follow-up.

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LinkedIn Automation

Automating LinkedIn outreach helps build deeper connections with prospects already warmed by your emails.

🛠️ Setup Guide

• Use tools like HeyReach or Clay.
• Automate LinkedIn invitations to leads after positive email replies.
• Limit invites to ~30/day to avoid LinkedIn penalties.

🎯 LinkedIn Messaging Best Practices:

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Example message:

"Hey [First Name], thanks for replying to my email about [topic]. Thought we could connect here as well!"

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