Table of Contents
🚧 Section 1: System Management & Maintenance
Cold email marketing isn't "set it and forget it"—it requires constant upkeep and optimization.
🛠️ Core Maintenance Tasks
- Responding to Interested Leads
- Adding/Removing/Recycling Leads
- Continuous Improvement (A/B Testing)
| Role |
Responsibilities |
| Lead Responder |
Handles immediate replies and personalized follow-ups |
| Lead List Manager |
Manages adding new leads, removing old leads, recycling, and testing |
💡 Clearly separate these roles—typically, it's difficult for one person to handle both effectively.
✅ Section 2: Cold Email Launch Checklist
Before pushing "start" on your campaign, ensure your system is optimized:
🗒️ Launch Steps
- Mailbox Setup & Health Check
- Domains at least 30 days old
- 100% health scores
- DNS records and deliverability tested
- Set Slow Ramp Limits
- Max 20 emails/day per mailbox initially
- Enable slow ramp to avoid spam flagging
- Personalization and Spin-tax
- Check placeholders and spin-tax variations
- Advanced Deliverability Settings
- Skip hostile/unlikely replies
- Disable "allow risky emails"
- Positive Reply Notifications
- Enable notifications via Instantly app/email